The government of the self in coaching:

fragmented, nonconformist and outdated

Abstract

The correlation between the extension and diffusion of the fields of intervention of coaching and its growing consolidation as professional knowledge not only evidences a heuristic resource for a kind of "structure of feeling", a climate of time that in principle is configured as evident, but that hardly acquires specificity or materiality when linked as a simple avatar of neoliberalism. In other words, the complexity of coaching seems to be diluted at the very moment it is denounced and reduced to a simple functional device, to the socioeconomic framework of which it is a product. Precisely the difficulty of this type of reading lies in describing coaching in its functionality that operates under the abstraction of neoliberalism, either in terms of cause or effect of the sociocultural fabric. Instead, we are interested in analyzing it as a type of knowledge that constitutes a differential logic of the subject's relationship with himself, endowing it with specificity based on the contemporary forms in which the appellatives of the self are presented when designating an object, being able to refer to subjective experiences that They demand greater authenticity and autonomy. With that intention, we wonder about its constitution as a contemporary form of government.